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Light – Relatório Anual 2006
2007, Light state company
with Cecilia Costa and Ana Laet
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Light’s Annual Report of 2006 announced the company’s repositioning. Ana Laet, the creative director, set up a new imagery based on an glowing yellow cube at touristic sights in the city, symbolizing a more friendly and engaged way for an energy company to interact with the city.
This imagery was translated to the report with a visual essay by the photographer Rogerio Reis, geometric drawings, and a rigid grid system done by Cecilia Costa in collaboration with me, together. To communicate the company’s environmental consciousness, the book was printed in recycled paper and the envelopes printed on printers’ testing papers, so every package was unique.